Optimizing the Utilization of GoFood System Application as an Income Enhancement at Rungkut Surabaya MSME
Keywords:
GoFood application; income; MSME
Abstract
In the digital age, technological developments are moving very fast and changing the lifestyle of humans in general. The technological system in the Digital Age attracted the interests of culinary MSME entrepreneurs in Indonesia to do business with an online sales system. One of the online food delivery service applications in Indonesia is GoFood, this study aims to find out how SMEs in Surabaya as GoFood partners can increase their income by optimizing the use of the GoFood application. This study uses a qualitative method. Data analysis in this research is descriptive qualitative. Criteria for selecting informants using purposive sampling techniques. The interview results state that the GoFood application tends to be easy to use, but some partners regretted the lack of training which resulted in sales not meeting expectations. Quality, Quality, Promo Price, and timeliness of food processing to food delivery to consumers is a strategy for GoFood merchant partners to optimize their sales turnover.
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Candi, S. (2018). Ojek Online Dongkrak Pertumbuhan UMKM Kuliner di Surabaya. Retrieved from Detik Finance website:
https://finance.detik.com/berita-ekonomi- bisnis/d-4003396/ojek-online-dongkrak- pertumbuhan-umkm-kuliner-di-surabaya
Danil, M. (2013). Pengaruh pendapatan terhadap tingkat konsumsi pada pegawai negeri sipil di kantor bupati kabupaten Bireuen. Jurnal Ekonomika Universitas Almuslim Bireuen Aceh, 4(7), 33–41.
Haryanti, D. M., & Hidayah, I. (2019). Potret UMKM Indonesia: Si Kecil yang Berperan Besar. Retrieved March 20, 2020, from UKM INDONESIA website: https://www.ukmindonesia.id/baca-artikel/62
Hasan, M., Artiningsih, D. W., & Wicaksono, T. (2019). Analisis Eksistensi Layanan Go-Food Dalam Meningkatkan Penjualan Pada Rumah Makan di Banjarmasin. Junal Komunikasi Dan Manajemen, 6(1), 15–27.
Hastuti, R. K. (2020). Pelanggan GoFood Melesat 2 Kali Lipat pada 2019. Retrieved from CNBC INDONESIA website: https://www.cnbcindonesia.com/tech/2020021 1203713-37-137118/pelanggan-gofood- melesat-2-kali-lipat-pada-2019
He, Z., Han, G., Cheng, T. C. E., Fan, B., & Dong, J. (2019). Evolutionary food quality and location strategies for restaurants in competitive online-to-offline food ordering and delivery markets: An agent-based approach. International Journal of Production Economics, 215, 61–72.
Hery, & Lekok, W. (2012). Akuntansi Keuangan Menengah. Jakarta: Bumi Aksara.
HONG, L., & WANG, S. (2016). Improvement of Online Food Delivery Service Based on Consumers’ Negative Comments. Canadian Social Science, 12(5), 84–88.
Indraswarri, A., & Kusuma, H. (2018). Analisa Pemanfaatan Aplikasi Go-Food Bagi Pendapatan Pemilik Usaha Rumah Makan Di Kelurahan Sawojajar Kota Malang. Jurnal Ilmu Ekonomi, 2, 63–73. Retrieved from http://ejournal.umm.ac.id/index.php/jie/article/ view/6967
Kasmir. (2012). Analisa Laporan Keuangan (Pertama). Jakarta: Salemba Empat.
Kenapa GoFood? (2020). Retrieved April 2, 2020, from GOJEK website: https://www.gojek.com/gofood/
LPPI. (2015). PROFIL BISNIS USAHA MIKRO, KECIL DAN MENENGAH (UMKM).
Movanita, A. N. K. (2019). Survei: 55 Persen UMKM Omzetnya Naik Sejak Gabung Go- Food. Retrieved February 10, 2020, from Kompas.Com website: https://surabaya.kompas.com/read/2019/04/22/ 134846526/survei-55-persen-umkm- omzetnya-naik-sejak-gabung-go- food?page=all
Mulyadi. (2010). Sistem Akuntansi (ke-3). Jakarta: Salemba Empat.
Oktaviana, T., Syah, L. Y., & Abdillah, L. A. (2016). Analisis Aplikasi Gojek dengan Menggunakan Metode Usability. Teknologi Informasi Dan Komunikasi, 8, 141–146.
Prapti NSS, R. L., & Rahoyo, R. (2019). Dampak Bisnis Kuliner Melalui Go Food Bagi Pertumbuhan Ekonomi Di Kota Semarang. Jurnal Dinamika Sosial Budaya, 20(2), 120. https://doi.org/10.26623/jdsb.v20i2.1243
Premkumar, G., & Bhattacherjee, A. (2008). Explaining information technology usage: A test of competing models. Omega, 36(1), 64– 75.
Rahardjo, S. S. (2009). Akuntansi Suatu Pengantar (5th ed.). Jakarta: Salemba Empat.
Rudianto. (2012). Pengantar Akuntansi: Konsep dan Teknik Penyusunan Laporan Keuangan Adaptasi IFRS. Jakarta: Erlangga.
Soekartawi. (2012). Faktor-faktor Produksi. Jakarta: Salemba Empat.
Spinelli, R., Dyerson, R., & Harindranath, G. (2013). IT readiness in small firms. Journal of Small Business and Enterprise Development, 20(4), 807–823.
Syarif Hidayatulloh, D. (2018). Eksistensi Transportasi Online ( Go Food ) Terhadap Omzet Bisnis. Seminar Nasional Sistem Informasi , Fakultas Teknologi Informasi, 1423–1429.
Usaha Mikro, Kecil, dan Menengah. , UU No. 20 Tahun 2008 § (2008).
Yeo, V. C. S., Goh, S.-K., & Rezaei, S. (2017). Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35, 150–162.
Published
2020-04-30
How to Cite
AprilisandaI., PuspitasariD., & RomaisyahL. (2020, April 30). Optimizing the Utilization of GoFood System Application as an Income Enhancement at Rungkut Surabaya MSME. Journal of Economics, Business, and Government Challenges, 3(1), 9-15. https://doi.org/https://doi.org/10.33005/ebgc.v3i1.88
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
