Persuasive Communication And Work Effectiveness Enhancing Performance Of Employees In DPRD Merangin Regency

  • Supriyati - Muara Bungo University
  • Misra Yeni Muara Bungo University
  • Ira Yumita Muara Bungo University
  • Darham - Muara Bungo University
Keywords: communication; work effectiveness; perfomance

Abstract

Persuasive communication and good work effectiveness could enhance employee performance. The purpose of this studied to determine and analyze variables of the persuasive communication and work effectiveness that affect the performance of the DPRD office staff Merangin Regency. This survey used the survey sampling of 45 office staff with multiple Linear Regression. The results that partially and simultaneously showed the influence of persuasive communication and work effectiveness variables on employee performance and the persuasive communication variables had more enhancing than work effectiveness variables. The value of R is 0.754 or 75.4% further research can examine qualitative methods or mixed methods or can use other variables so that employee performance can continue to be improved.

References

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Journal
Siti Arofah 2013, Pengaruh Komunikasi Persuasif terhadap Kinerja Karyawan Asuransi Jiwa Bersama (AJB) Bumiputera 1912 Cabang Pasuruan Kota, Jurnal Ilmu Manajemen | Volume 1 Nomor 4 Juli 2013

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Published
2021-04-15
How to Cite
-S., YeniM., YumitaI., & -D. (2021, April 15). Persuasive Communication And Work Effectiveness Enhancing Performance Of Employees In DPRD Merangin Regency. Journal of Economics, Business, and Government Challenges, 3(2), 81-86. https://doi.org/https://doi.org/10.33005/ebgc.v3i2.121